WILDBERRIES Individual Course
BSCOSMO BUSINESS HUB
Individual Wildberries Sales Course
The course is designed for those who want to start selling on the Wildberries marketplace, as well as for existing sellers who aim to develop their business and improve sales performance.
Course Structure
The course consists of 8–10 sessions, during which participants will study the key stages of organizing sales on Wildberries and complete the necessary steps in practice — from product selection to launching and managing sales.
During the course, participants will be able to set up their store, prepare product listings, complete the necessary calculations, organize product supply, and launch sales with a fully prepared store.
Main Course Topics:
1. Introduction to the Wildberries Platform — platform features, opportunities, and operating principles.
2. Seller Registration and Personal Account — account creation, seller account setup, and overview of the main sections.
3. Product Selection and Market Analysis — demand research, competitor analysis, and selecting a profitable product.
4. Cost and Profit Calculation — calculating expenses, commissions, and logistics fees, pricing, and profitability assessment.
5. Product Listing Creation — developing product titles, descriptions, specifications, and search keywords.
6. Product Photography and Infographics — creating an attractive and sales-oriented product listing, preparing photos and infographics.
7. Logistics and Product Supply — understanding storage, delivery, and the platform's logistics systems, and preparing product shipments.
8. Advertising and Promotion — using advertising tools, increasing product visibility, and organizing the sales launch.
9. Order, Inventory, and Review Management — monitoring inventory, processing orders, analyzing customer reviews, and evaluating sales.
10. Practical Summary and Sales Strategy — applying the acquired knowledge, analyzing key performance indicators, and developing a further growth plan.
Practical Result
During the course, participants will practically set up their Wildberries store, prepare product listings, complete the necessary calculations, organize product supply, and prepare the store for launch.
By the end of the course, participants will be able to start selling with a fully prepared store and structured product listing, having the necessary knowledge and practical skills.
By the end of the course, participants will be able to:
• create and set up a seller account;
• choose an in-demand and profitable product;
• analyze the market and competitors;
• calculate product costs and profit;
• create an effective product listing;
• prepare product photos and infographics;
• organize product supply and logistics;
• launch advertising and promotional campaigns;
• manage orders, inventory, and customer reviews;
• launch sales with a ready-to-use store and develop a further growth strategy.