SMART MARKETING | HUMAN + AI
BSCOSMO BUSINESS HUB
SMART MARKETING | HUMAN + AI
How to Build Human-Centered Marketing in the Age of AI
Speaker: Armen Avag Avagyan
Marketing & Product Director, imID
Today, artificial intelligence is rapidly transforming marketing tools, data analysis capabilities, content creation approaches, and team workflows.
However, despite the rapid development of technologies, the key competitive advantage remains the same: the ability to truly understand people — their behavior, needs, and decision-making logic.
On February 18, at BSCOSMO BUSINESS HUB, we will discuss how to build human-centered marketing strategies, make more informed decisions, and use generative AI not as a replacement for strategy, but as a tool that strengthens it.
Through practical examples, we will explore:
• how to understand customers’ real needs,
• how to apply AI in marketing decision-making processes,
• how to combine human thinking with technological capabilities,
• and how to turn these approaches into more effective marketing and greater business value.
Humans shape the strategy. AI expands its possibilities.
📅 18.02.2027
☕ 19:00–19:30 — Coffee Break & Networking
🎤 19:30–21:00 — Event
📍 BSCOSMO BUSINESS HUB | 8 Mher Mkrtchyan St.