FULL SMM Individual Course
BSCOSMO BUSINESS HUB
👥 Age group: 16+
Lesson 1. Creating and Setting Up an Instagram Account
• Creating an account and switching to a professional account.
• Setting up the name, username, profile picture, and bio.
• Adding contact information and links.
• Securing the account and enabling two-factor authentication.
Lesson 2. Creating a Facebook Business Page
• Creating a business page and completing its information.
• Setting up the action button.
• Connecting Facebook and Instagram pages.
• Granting page management access.
Lesson 3. Practical Use of Meta Business Suite
• Managing connected pages.
• Scheduling posts and Stories in advance.
• Managing messages and comments.
• Setting up automated and saved replies.
Lesson 4. Creating Content for Your Page
• Choosing content topics for your own business.
• Creating a simple one-week content plan.
• Writing a post caption and a short Reels script.
• Generating content ideas and texts using ChatGPT.
Lesson 5. Stories and Highlights
• Creating Stories using photos and videos.
• Using polls, links, and other interactive tools.
• Presenting a product or service through a series of Stories.
• Creating and organizing Highlights.
Lesson 6. Shooting and Editing Reels
• Shooting videos with a smartphone: lighting, framing, and sound.
• Filming one Reel based on a prepared script.
• Trimming and combining clips, adding text and subtitles in CapCut.
• Choosing a cover image and publishing the Reel.
Lesson 7. Preparing an Advertising Account
• Creating a Meta Business Portfolio and ad account or configuring an existing account.
• Checking connected pages and access permissions.
• Adding a payment method.
• Exploring the main sections of Ads Manager.
Lesson 8. Setting Up Your First Advertisement
• Choosing an advertising objective based on business goals.
• Defining the target audience, placements, schedule, and budget.
• Adding an image or video, ad copy, and a call-to-action button.
• Reviewing and launching the ad with an approved budget.
Lesson 9. Analyzing Results and Managing Ads
• Reviewing the performance of active advertising campaigns.
• Evaluating spending and the cost per message or lead.
• Pausing, editing, and duplicating ads.
• Preparing the next test with a new creative or target audience.