Վաճառքի վերապարտաստման ծրագիր
BSCOSMO Hub
Sales Specialist Retraining Program
Soft Skills + Sales Techniques
Training hours: 7:00 PM–9:00 PM
Organized jointly by: Talentus HR and BSCOSMO ACADEMY
Duration: 6 sessions
Format: In-person interactive training
Schedule: Tuesdays, Thursdays, and Saturdays
Start date: September 8
Program Objectives
• Develop participants’ interpersonal communication skills in a sales environment.
• Combine professional sales techniques with emotional intelligence and trust-building methods.
• Teach effective deal-closing techniques and strategies for building long-term customer relationships.
Program Structure and Key Topics
Session 1: Fundamentals of Soft Skills in Sales
1. Self-awareness and self-confidence.
2. Emotional intelligence and its role in customer communication.
3. The art of active listening and responding effectively.
4. Understanding and using body language.
Session 2: Sales Techniques
1. Managing tone of voice and choosing the right words.
2. Questioning techniques for identifying customer needs.
3. Key stages of building trust.
4. Psychological approaches to handling objections.
Session 3: Building an Effective Sales Process
1. Stages of the sales funnel and action planning.
2. Using CRM systems and digital tools.
3. Setting and monitoring KPIs.
4. SPIN Selling methodology.
5. Upselling and cross-selling strategies.
Session 4: Stress and Conflict Management
1. Identifying and managing sources of stress.
2. The win-win approach to conflict resolution.
3. Self-motivation and team motivation techniques.
Session 5: The Role of Personal Branding in Sales
1. The fundamentals of personal branding and its impact on sales performance.
2. Practical steps for building a strong personal brand.
3. Ethical principles in sales.
Session 6: Practical Assessment
Each participant will take part in a sales simulation and complete a final assessment, demonstrating the knowledge and skills acquired throughout the program.
Certificate: Participants who successfully complete the program will receive a joint certificate from Talentus HR and BSCOSMO ACADEMY.