«Ads Manager» խորացված դասընթաց
BSCOSMO BUSINESS HUB
👨🏻💻 ADS MANAGER — In-Depth Course for Beginners
Duration: 4 sessions, 2 hours each.
📆 Schedule: October 16, 17, 19, 20 (19:00–21:00)
🗒️ Lesson 1. Fundamentals and the Right Start
• How to create a business page on Facebook and Instagram
• What information should be added to a business page
• How to create and set up an advertising management system
• How to connect your business page to the advertising system
📌 Practical Part
Each participant will create their own advertising management system and connect their business page.
💻 Lesson 2. Types of Ads and Advertising Content
• What advertising objectives can be used
• How to choose the right type of ad based on your business goals
• What types of images and videos work best in advertising
• How to write simple and effective sales copy
📢 Lesson 3. Choosing the Right Target Audience
• How to choose the right people to see your ads
• How to create different audiences for different goals
• Examples based on real businesses
🧐 Lesson 4. Launching Ads and Understanding the Results
• How to properly launch an advertising campaign
• How to allocate your advertising budget
• How to understand whether your ads are performing well
• What to do if the results are not satisfactory
📌 Upon Completion:
• Participants will receive a certificate